Our Mission
‘Working with Parents in Sport helps organisations, coaches, parents and children work together effectively, so young people can fulfil their potential in sport and in life.’
Who Are We
We are a UK-based company working with sporting organisations around the world. We provide practical, unbiased support, grounded in a real understanding of the pressures that organisations, parents, coaches and young athletes face today.
In recent years we’ve worked with more than hundreds of sporting organisations, appeared on Sky Sports, and continue to grow our presence across the USA and Canada. Our partners include football academies across the Premier League and English Football League, England Football, British Gymnastics, Gymnastics Australia, England Athletics, England Rugby League, Cricket Scotland, Sport Ireland and Badminton England, among many others.
Our Founder
Gordon MacLelland founded Working with Parents in Sport after 25 years in education and coaching, working with everyone from seven-year-olds to adults. He spent more than a decade as Director of Sport at an independent school in the UK and has taught in both the UK and New Zealand. He holds a degree in Sports Science from University College Chester and a PGCE from Lancaster University.
As a parent of two children who have both been involved in performance sport, Gordon understands the experience first-hand. That lived experience led him to set up the company and to write three books, the best-selling Sports Performance Parenting 2.0, Two Hats and Nobody Gave Me a Manual. He has also collaborated on other publications, including How to Feed a Young Athlete.
As a speaker, he combines his years in teaching and coaching with eight years of day-to-day work alongside hundreds of sporting organisations, delivering insight that is practical, relatable and rooted in real experience.
Find out more about WWPIS
Explore our services
Meet the team