It has been a real privilege working on a project to help support football academies with their parental engagement programme.
Based on the latest research, our own experiences involved as a parent in an academy environment, multiple conversations with academy parents and coaches and what we have learnt in performance environments in other sports we have created a programme that reflects the unique needs of parents at different stages of the football academy journey.
With the success of any parental engagement programme based around a consistent alignment between club, coaches and parents we have developed a framework for football academies to work around in their own context.
Coach education is an important part of the programme and we have created a workshop to help support coaches with their understanding of the pressures that parents face, how they can build positive relationships with them and strategies for handling some of the inevitable pressure points that occur at various stages of the academy journey.
This is about to be rolled out in several academy environments and we were delighted to get underway with our work at Derby County this week. Both parties were disappointed that in the current climate we were unable to deliver workshops face to face but we certainly made the most of the virtual experience with those parents new to academy life, who face a very different environment to the grassroots game that many have been used to.
Simon Ord, Head of Education at Derby County said, “It is a real privilege to be involved with WWPIS, and we are excited to be part of such a vital programme looking to provide a transparent and realistic parental engagement journey through the academy phases. At Derby County, we aim to embrace the support given by all our parents and at the same time guide and advise about the highs and lows involved in the process. Ultimately we want the boys to be happy and enjoy every possible opportunity and at the same time ensure parents are informed and understand how we manage their both on on and off the pitch.”